128 pages, 5.5. x 7, June 2013, $11.95 (no trades, ships via Microcosm)
Eleanor C. Whitney, MPA
microcosmpublishing.com
joe@microcosmpublishing.com
This is a rad little book. The design of it is really cool and visually appealing; I would totally have picked it up just to check it out even if the subject wasn't super interesting (and, honestly, it is -- who doesn't dream of ditching the day job to be your own creative boss?). Organized into smart, clear sections dealing with money and building community as well as marketing and media, Whitney includes points and examples from other DIY small-business owners, like Punk Rope and Brooklyn Soda Works. There's also a really great section about "Building a DIY Life" -- which is something that I think all small business owners struggle with. I own and operate a small business, which in the last year has become a larger project (though not quite yet full time), and these are very important points to think about. How do you make your business not just sustainable, but something that grows? There's also a particularly excellent resource section in the back of the book. Worth checking out, for sure.
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